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Common mistakes that people make using LinkedIn:

  • Treating LinkedIn like an online resume

    • The recruiter can easily request your resume, use LinkedIn to highlight your volunteer experience, list all of your past positions, and make it robust, with your resume you want to limit to 2 pages if possible, but with LinkedIn, you have the ability to provide additional information.

  • Not using the summary section

    • Think of the summary as selling yourself, this is your opportunity to express your voice, showcase your writing skills and personality.

    • There are many people competing for the same jobs, this summary page will give you the chance to show your energy and personality.

  • Not tailoring their privacy settings

    • If you are currently looking while still employed, you may not want your current employer to know this. Sign in to LinkedIn and then go to the settings (it’s near your name on the upper right hand corner).

  • Using the standard connection request

    • It’s not about quantity but quality. This is the time to build those professional relationships

    • Even if you’re reaching out to someone you don’t know, do a little research on that person and then customize your connection request.

    • Also, when someone sends you a request to connect, send a short thank you note and ask to schedule a connection call.

  • Starting the LinkedIn account and just leaving it

    • You should update your LinkedIn account as well as join groups you may be interested in and that are industry specific

    • Also, comment on different postings. This will help get you noticed as well as showcase your expertise in a particular field

  • Not having a professional photo

    • The picture should be of you, not your family members, your pets.

    • Also, misrepresenting your self with a much younger photo (similar to catfishing). This is normally a concern for older people who are worried about age discrimination. When you do come in for an interview, this can be seen as deceptive

    • A recent study conducted by HSN Beauty found that 19% of recruiters look only at your profile picture

    • You are 7 times more likely to have your profile viewed if you have a photo. It’s similar to a realtor listing a house for sale and not having any pictures

Finding your next position with LinkedIn:

  • 96% of recruiters utilize LinkedIn when seeking candidates. They spend an average of 10 – 20 seconds looking at each profile to determine whether they should continue reading. This is the reason the summary is so important

  • Your job title should never say, “Unemployed, “Transitioning”, etc.

  • They look at the picture for professionalism

  • They also look to see if anyone has provided a recommendation to you

  • 73% of recruiters look at your profile unsolicited

  • They are also looking at what you post on Facebook and Twitter. They are looking to see your memberships, professional affiliations, who you know, your volunteer efforts etc. They are also looking at what’s in your pictures

  • 89% of recruiters have hired through LinkedIn

  • Add keywords in your summary so that when recruiters search, they are able to find you

  • 54% say they are using Twitter, however only about 15% actually obtain candidates from Twitter.

  • If you’re interested in a company, follow them on Twitter, connect to them on LinkedIn. Join their discussion groups


 


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